BBA101 - Business Presentations Strategy

Subject Title
Business Presentations Strategy

Subject Description

This course prepares students to create clear, memorable and compelling professional business presentations. The fundamentals of process, logic, structure, and format are covered, as well as various problem-solving techniques. Students will not only sharpen their communication skills, but also develop more effective business writing, thinking, and problem-solving skills.

Credit Status

One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:


Upon successful completion of this subject the student will be able to:

1. Explain why improving communication skills are important to business success.
2. Identify and explain typical challenges faced by business communications.
3. Demonstrate logical reasoning by means of an argument that expresses ideas with clarity.
4. Analyze business situations requiring effective communications and select the appropriate communication format and channel.
5. Prepare a communication plan that clearly identifies the audience, outlines the purpose, and establishes the objectives for the business document or presentation.
6. Express ideas and solutions clearly, orally and/or in writing, using appropriate business terminology.
7. Select appropriate technology to effectively communicate information and visuals in a presentation, proposal or document.
8. Present information and ideas effectively to company stakeholders, including customers, management and senior executives.
9. Identify diverse working or learning environments and adapt communication styles to ensure clarity and effectiveness of individual and team communications.
10. Collaborate with others to research, plan and present a formal business presentation.

Essential Employability Skills

    •  Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

    •  Respond to written, spoken, or visual messages in a manner that ensures effective communication.

    •  Execute mathematical operations accurately.

    •  Apply a systematic approach to solve problems.

    •  Use a variety of thinking skills to anticipate and solve problems.

    •  Locate, select, organize, and document information using appropriate technology and information systems.

    •  Analyze, evaluate, and apply relevant information from a variety of sources.

    •  Show respect for diverse opinions, values, belief systems, and contributions of others.

    •  Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.