BCM302 - Multiplatform Content Development

Subject Title
Multiplatform Content Development

Subject Description
Modern communications employ a variety of digital production tools. This course develops the student's technical skills in the selection and application of advanced production tools and techniques. Students will create a variety of information products and communications in various media. Working with popular industry-standard production tools, students learn best practices for communicating via cross-platform digital and print media to meet the needs of local and global audiences.

** Course descriptions may be subject to change in commitment to align with evolving industry needs.

Credit Status
Mandatory course credit for all students in the Honours Bachelor of Communications and Media degree.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.        Create a project plan to ensure efficient processes, predict required resources, and meet industry standards and best practices.  
2.        Select a medium that best addresses the needs of local and global audiences when developing multiplatform content.  
3.        Develop informative and persuasive content for a target audience that meets a specified deadline. 
4.        Apply principles of visual communication design when selecting and producing effective and appropriate graphics and visual aids. 
5.        Assess ​digital​information products by engaging in a collaborative review process and applying recommendations to a   project. 
6.        Conduct usability and quality assurance testing to validate created content. 
7.        Create cross-platform​ digital​content and cloud rendering and transcoding videos by using design techniques and multimedia development tools.  
8.        Establish an evaluation and maintenance plan for information product. 
9.        Produce accessible multimodal digital content for all media consumers, using inclusive strategies and tools.   

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.