CAB298 - Project Management

Subject Title
Project Management

Subject Description
Project management is essentially the practice of turning ideas into reality. Students will learn to plan, budget, prioritize tasks, and execute projects. Students will understand both the agile and waterfall methodologies and use the right blend to manage projects that are delivered on time and on budget.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.      Understand the foundational principles of agile project management and how to apply them to an agency setting.
2.      Understand product management values (collaboration, iteration, transparency, data-driven decisions) to effectively guide work and cross functional agile teams.
3.      Understand team dynamics and stakeholder management for implementing agile practices in the integrated marketing process in an agency setting.
4.      Apply value driven delivery strategies to guide the work of cross-functional marketing teams throughout a campaign.
5.      Apply data-driven based decision making to enhance and iterate campaigns throughout the agile marketing process.
6.      Analyze in-flight campaign data to rate performance and iterate the elements of campaign as required.
7.      Create agile project management artifacts (backlogs, road maps) and use them to plan agile marketing campaigns.

Academic Integrity
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Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.