DMM106 - Managing Web Design and Development for Digital Marketing

Outline information
Semester
Schools offering this subject
Last revision date 2024-10-02 10:51:46.85
Last review date 2024-12-02 00:15:12.662

Subject Title
Managing Web Design and Development for Digital Marketing

Subject Description
Managing Web Design & Development for Digital Direct Marketing equips students with the essential skills to design and implement effective web-based marketing strategies. Students will learn to create compelling marketing materials that utilize text, graphics, color, and layout to enhance brand messaging and meet business objectives. The course also covers the creation of a basic e-commerce store using WooCommerce, and the development of websites with WordPress, ensuring students can integrate written and video content to achieve specific marketing and communication goals.
 
Additionally, the course delves into the analysis of ethical, privacy, and security considerations in digital marketing, with a focus on understanding copyright and licensing issues. Students will evaluate web content for effectiveness, analyze the impact of mobile devices on content strategies, and explore the use of Google Ads and Google Analytics to optimize digital marketing efforts. Fundamental concepts of network communications, clients, and servers will also be covered to provide a comprehensive understanding of internet and web-based technologies.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Create web-based marketing materials that effectively use text, graphics, colour, and layout to enhance brand messaging and achieve targeted marketing and business objectives.
  2. Create e-commerce store using WooCommerce to achieve assignment objectives.
  3. Analyze and integrate ethical, privacy, and security considerations in the design of web and digital marketing campaigns, with a comprehensive understanding of copyright, licensing, and privacy issues related to online content.
  4. Evaluate web content to improve its effectiveness in achieving marketing objectives and overall marketing strategy
  5. Explain concepts behind network communications, clients, and servers, as they relate to the Internet and the Web.
  6. Analyze the impact of mobile devices on shaping internet content strategies and implement this understanding to enhance digital marketing efforts across various platforms.
  7. Analyze how Google Ads is used to conduct SEM/PPC campaigns
  8. Evaluate how Google Analytics is used for measurement and insights
  9. Construct a website using WordPress that effectively integrates written and blog content to meet specific marketing and communication goals.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.