MRK113 - Introduction to Marketing I

Subject Title
Introduction to Marketing I

Subject Description

This course introduces students to the fundamental marketing concepts used by profit-oriented business organizations to satisfy final consumers.  Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants to meet the demands of the marketplace.

Credit Status

Half credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:


Upon successful completion of this subject the student will be able to:

1. Outline the stages in the marketing research process.
2. Identify the ways in which marketing research findings are used to generate insight for making business decisions.
3. Describe how an organization defines and chooses target markets.
4. Prepare marketing strategies that acknowledge internal and external business environments and customer behaviour.

Academic Integrity
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Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

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