PFD101 - Professional Floral Design

Subject Title
Professional Floral Design

Subject Description
This subject teaches the art and skill of retail floristry and provides the knowledge and professionalism necessary for a successful career as a retail florist. Included are lessons in all aspects of design from the basic to advanced levels, elements and principles of design, colour theory, botany and plant care, sketching as well as floral sales and management. Students integrate theory and practice in the floral lab to develop their skills in floral arranging. Special seminars and field trips are included.

Credit Status
This subject constitutes the entire Professional Floral Design Certificate Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Create the basic design styles which are: radiating, triangular, asymmetrical, round, vertical, horizontal, crescent, the Hogarth and Biedermeier.

2. Create single and multi-flower corsages and a headpiece.

3. Design and create simple, saleable hand-tied bouquets.

4. Create wedding bouquets which include wired and taped, bouquet holders and hand-tied varieties.

5. Employ packaging techniques for creative presentation.

6. Execute challenging parallel, new convention and linear European-influenced floral designs.

7. Create floral arrangements for different occasions considering client requests and budget.

8. Draw basic floral forms and designs.

9. Sketch Church interiors with floral decorations.

10. Sketch interiors and window displays.

11. Determine client needs, buying personalities and their motivation for buying.

12. Demonstrate skills necessary to make a professional sales presentation in person or by phone.

13. Identify the benefits and features of various sales techniques.

14. Competently use a colour wheel to create harmonious colour schemes for floral decor and be sensitive to how the designer's use of colour affects us.

15. Process a wide range of domestic and imported flower products by using approved post harvest care methods.

16. Employ several current pricing methods and costing systems.

17. Demonstrate a general understanding and knowledge of the traditions, etiquette and procedures involved in the development of sympathy and memorial designs.

18. Plan and develop seasonal and specialty theme display windows and in-store merchandising techniques.

19. Exhibit a working knowledge of holiday, wedding and party preparation for personal flowers, decorations and delivery including etiquette, costing, and planning and consultation methods.

20. Identify a selection of popular house plants by common name, botanical name and family.

21. Identify types of plants suitable for a particular environment.

22. Create mixed dish gardens and tropical planters.

23. Identify the proper care and handling of flowering plants and foliage plants.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.