SEM235 - Digital Media Applications

Subject Title
Digital Media Applications

Subject Description
Digital and Media Applications examines the significant role of technology in animating events and amplifying social media campaigns. Students learn about the importance of marketing content strategy and create digital video content for online event promotion and social networks. As a vital part of the event marketing campaign, students will learn how to create, promote, and engage users with online video content. Students will explore digital marketing strategy, sharable video content, storyboarding, and videography through real-world examples. This course also introduces students to various established and emerging event-related technologies. Students will create a professional online portfolio that showcases their work.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

1. Examine the role of technology and artificial intelligence in creating accessible and animated event experiences for attendees.
2. Develop the Advertising Creative Brief for an event marketing campaign.
3. Develop a content marketing plan that aims to engage the diverse audiences of an event.
4. Create a video that incorporates the essential elements of good storytelling to promote an event's marketing campaign.
5. Develop promotional material using digital software to promote an event on digital and social media.
6. Develop a social media marketing calendar with specific times and dates to publish posts.
7. Create an online portfolio to market your personal brand and showcase your skills.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.